“13 Graphs That Suggest The Planet Might Be Totally Screwed” have recently turned up at http://www.buzzfeed.com/ and seven other news sites in the past hour or so. They all come from Emmott’s new book. Six of them are hockeystick shaped.
They’re clearly publicity material put out by Penguin, since they’re all framed in orange, which frames the Penguin logo at the end, as well as the sole text (except the definitions of the graph axes) which reads:
‘Teach my son how to use gun.’
10 BILLION THE NEW BOOK BY STEPHEN EMMOTT OUT NOW
This is clearly sexist, and an incitement to commit a crime, (unless your son is over 18, in which case he can enrol in a gun club without daddy to hold his hand, can’t he?)
The contents of the book make it clear that the population growth which is its main subject will happen mostly in Africa, and that one of the fears engendered by Emmott’s musings is of millions of immigrants arriving. The message is covertly (though obviously) racist.
There’s a lot else wrong with the graphs and the interpretation placed on them by Penguin’s marketing department. For the moment, let’s just concentrate on the fact that Penguin and Emmott, whether they know it of not, are delivering a covertly fascist message based on the fear engendered by a load of dubious graphs which say – what? – That coal consumption and water use are going up in a straight line; that there are a billion motor vehicles in the world; that species loss, flat until 2040, is expected to go up thereafter – and so on.
Therefore your son needs to learn to shoot.
To shoot what, or whom, Professor Emmott?
As soon as this ad appears in print, please let me know (I don’t get print editions of UK publications here) and please get on to the Advertising Standards Authority.
Half an hour later there are fifteen, not eight, sites carrying this publicity (one in Turkish).
There’s a bit of text at the beginning which Buzzfeed seem to have cut:
“We urgently need to do – and I mean actually do – something radical to avert a global catastrophe. But I don’t think we will. I think we’re fucked.”